The retail environment is now the major channel used by Big Tobacco to promote initiation & use of tobacco products. Most tobacco products are bought in the retail establishment, and the industry forces most of its marketing efforts in these settings. Point-of-sale Strategies enhance state and local tobacco control efforts by reducing exposure to tobacco products and advertising in stores. Implementing point of sale policies in your community will strengthen the comprehensive approach the state is taking to combat tobacco use rates among youth and adults.
Through funding from the New Jersey Department of Health, Office of Tobacco Free, Nutrition & Fitness, Tobacco Free for a Healthy NJ (TFHNJ) has been tasked with conducting tobacco retailer audits to better understand the availability of tobacco products and the tobacco advertising landscape. These audits allow TFHNJ to collect data that will help inform policy makers of the dangers of tobacco, specifically youth access and availability and exposure to tobacco marketing. The retail environment is an important area of focus for tobacco control efforts as this is one of the last frontiers for tobacco marketing.
Point of Sale Initiatives
The STOMP Out Youth Tobacco Use campaign was created to increase merchant education on age of sale requirements and help decrease youth access to tobacco products and exposure to tobacco advertising. As a part of this initiative, in supporting merchant education programs we can provide the STOMP OUT youth tobacco use sticker and merchant pledge to retailers across the state.
STOMP stands for Stop Tobacco Offenses Merchant Program. By implementing the STOMP OUT campaign into the tobacco merchant community, We hope to spread the word of the new age of sale (21 years and older) and help merchants show that they care about the youth of their communities. Watch our intro video to learn more!
TOBACCO AT THE POINT OF SALE
STOMP Out Youth Tobacco Use
Merchant Education Intro
Merchant education is an essential part of tobacco control and prevention. The point of sale is the front line of defense for youth tobacco use. By educating the merchants on the age of sale and the proper way to check an I.D. we can help reduce youth tobacco use. You can help STOMP Out Youth Tobacco Use by educating your community. This program is part of a comprehensive approach to tobacco control and is considered a best practice to help reduce the non-compliance rates in NJ. Below is an intro video to the program. You can also learn more here.
On November 1st, 2017 the minimum age to purchase tobacco products will be raised from 19 to 21 years old.
This statewide legislation is essential to reducing youth access and use of tobacco products. The IOM (Institute of Medicine) March 2015 report found that raising the age of sale will significantly reduce the number of adolescents and young adults who start smoking; reduce smoking-caused deaths and immediately improve the health of adolescents, young adults and young mothers who would be deterred from smoking, as well as their children.